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The 16 Voice Values in Action: What They Think, Do, and Say

December 17, 2012

By now, if you’re a regular reader of this blog, you’ve probably taken our complementary Discover Your Voice Values self-assessment.

Haven’t taken it yet? 48 questions, about 10 minutes of your time, and you’ll self-score your way to clarity on what’s naturally powerful about the way you tweet, Facebook, write blog posts, and email your list.

You’ll also learn a bit about why certain people are drawn to you and what you should watch out for as you grow your brand.

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I thought it would be fun to provide a (sometimes humorous) rundown of what the 16 Voice Values think, do, and say in action. (If you’re curious about what my own top Voice Values are, I share them here.)

The scenario: You’ve just had a huge flash of an idea for your business. We’ll call it Idea X. Based on your Top 3-5 Voice Values (see below), you’ll probably respond like this . . .

Accuracy

THINKS: Wait a minute. Slow down. Let’s chart a course here. I don’t want to miss anything.

DOES: Opens your favorite of three mindmapping tools and begins a new project.

SAYS/TWEETS/FACEBOOKS: Absolutely nothing — until all the details are sorted out, checked, double checked, and ready to go. Or: “Looking for resources around Idea X. Who else has information, studies, knowledge?”

Audacity

THINKS: F*ck yes, this is it! This is bad ass. Can’t wait to launch this baby next week.

DOES: Immediately gets to work writing the sales page. The sooner you can get this baby up and out the door, the better.

SAYS/TWEETS/FACEBOOKS: “Coming VERY soon: possibly the very best idea I’ve ever had. It’ll rock your socks.”

Clarity

THINKS: This is the beginning of something amazing. I need to fill in the details. It’ll be a while until I’m ready to go public with this.

DOES: Opens a fresh doc and starts typing like the wind. You need to write your way into knowing what you think.

SAYS/TWEETS/FACEBOOKS: “In process. In flow. Illuminating. Clarifying.”

Community

THINKS: Ooh, my people would really come together around this! How can I get others involved? A forum? A Google Community? Small Mastermind groups that meet bi-weekly over Skype video?

DOES: Immediately Facebook messages your community sharing the idea in one line and requesting feedback.

SAYS/TWEETS/FACEBOOKS: “Would you be interested in working alongside your peers and colleagues around Idea X?”

Depth

THINKS: I’ve scratched the surface of something here. I wonder what else is beneath this idea.

DOES: Log the idea in a Google Doc (along with a hundred other ideas that have yet to be mined) and breathe a sigh of relief, knowing you can return to it as soon as more layers unearth themselves. And they will. They always do.

SAYS/TWEETS/FACEBOOKS: “Contemplating our relationship, as humans, to Idea X.”

Enthusiasm

THINKS: Oh my gosh, this is what I’m meant to do! This is the lightning bolt I’ve been waiting for! This is where my business is supposed to go.

DOES: Creates a new Pinterest board called “My Vision for Idea X.”

SAYS/TWEETS/FACEBOOKS: “I dreamt a little dream, and it’s all coming together now. Stay tuned!”

Excellence

THINKS: Perfect. Peeeeeeeeeeerrrrrrrrrrrrfeeeeeeeeeeeect.

DOES: Carefully outline the idea, making sure not to lose any of the details.

SAYS/TWEETS/FACEBOOKS: “On such-and-such a date –” [which you will hold yourself to or die trying] ” — “I’ll roll out the latest and greatest creation from My Business Name. If Idea X is important to you, you’ll want to pay attention.”

Helpfulness

THINKS: Who could really use this?

DOES: Makes a list of people and businesses who could benefit from Idea X. Then creates a landing page with an email opt-in to get people on a list for when the idea is ready to go. It’s never too early to start letting people know a solution is coming!

SAYS/TWEETS/FACEBOOKS: “If you’ve been challenged by Idea X, hang on. Relief is coming.”

Innovation

THINKS: OhmyGodIhopeI’mthefirstonetoeverthinkofthis.

DOES: Immediately runs an advanced Google Search for Idea X plus all related ideas, to see what else is out there. You need to know how your solution can be different and better.

SAYS/TWEETS/FACEBOOKS: “You thought you knew everything there was to know about Idea X. Just wait.”

Intimacy

THINKS: This feels really right. It’s like it’s been there all along. How could I not have noticed this before?

DOES: Meditates. You need to be alone with this idea, so you can expand into it and really see inside it. Probably let it see inside of you, too.

SAYS/TWEETS/FACEBOOKS: “Spent time in stillness with Idea X today. Focus is knowing.”

Legacy

THINKS: I wonder who else has done something like this before, and what I can learn from their work.

DOES: Thinks about how what you already know is connected to Idea X.

SAYS/TWEETS/FACEBOOKS: “If I were to create a new tool to help you create more Idea X in your life, what features would you want it to have?”

Love

THINKS: Swoon. Every new idea feels like falling in love. It’s like I’ve entered into a courtship with Idea X.

DOES: Gets a little hot and bothered, thinking about how happy the people you want to serve will be when they receive this. Idea X is a gift, really.

SAYS/TWEETS/FACEBOOKS: “Working on a prezzie for my people. I love you so.”

Playfulness

THINKS: Wheeeeeeee! This is going to be so. much. FUN!”

DOES: Creates a graphic of it in PhotoShop or collages it on Polyvore to help you understand it better. The more visuals, the better.

SAYS/TWEETS/FACEBOOKS: “Oh my gosh, you guys, I can’t wait to share Idea X with you. You’re going to have a ball!”

Power

THINKS: How can I quickly and confidently become a content authority on Idea X?

DOES: Hoard the idea and never mention it to anyone until you’re ready to go into pre-launch.

SAYS/TWEETS/FACEBOOKS: “It’s finally the right time to share my long-held expertise on Idea X with you.”

Security

THINKS: This is a really valuable idea. I need to hold onto my edge here.

DOES: Checks the U.S. Patent and Trademark Office site to see if Idea X is already claimed. Log the steps you’re taking to go about securing your claim to the idea.

SAYS/TWEETS/FACEBOOKS: Absolutely nothing until you’re sure the idea is free and clear and yours for the taking. No sudden moves!

Transparency

THINKS: Whoa. What an amazing opportunity to share my process with others.

DOES: Writes the first of a 20-part blog post series taking readers inside the workings of you creating and launching Idea X.

SAYS/TWEETS/FACEBOOKS: “An inside glimpse into the way I create and launch a great idea? Why, yes. I thought you’d enjoy that.”

Oh, you. What do you think?

In the comments, we’d love to hear:

Do your own top Voice Values in action resonate with you? Why or why not? How are you already drawing on your strongest Voice Values to help you shape a meaningful brand conversation with your Right People?

Looking forward to chatting with you!

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