The Voice Bureau helps entrepreneurs show up in the online conversation.
Who We Are
The Voice Bureau is a boutique branding agency serving microbusinesses with an online presence. We hold brand voice as the foundational piece of the work we do with clients.
We are an efficient and effective team of exceptionally talented copywriters, brand voice development specialists, a Project Curator like none other, and one hell of a Virtual Concierge. (Please tell her we said that.)
The Voice Bureau is conceptualized and maintained by one woman in a French blue home studio, a moderate amount of yoga, and long country drives with coffee (make mine black, please).
What We Do
We serve the online microbusiness community with a unified approach to ideal client profiling, brand voice development, Empathy Marketing, brand and content strategy, web copy and content writing, organic SEO, and social media conversation.
We help you create better relationships with your Most Likely To Buy people, by helping you converse and convert with more insight, confidence, and planfulness.
We speak to these online microbusiness problems, which are intrinsically interrelated:
- who are my business’s Right People or ideal clients?
- what type of web content do my ideal clients need and want from me?
- how should my brand voice ‘sound’? and how do I develop my brand voice?
- how can I increase conversion and get more of my Right People to buy from me?
We also link clients to a well-vetted coterie of web designers and developers we know, like, and trust, to bring to life the visual Creative Briefs we write for you and your brand — including the notable visual specs, the clear conversion path that supports your buyer’s journey, and the unique energy your brand embodies.
Finally, and always, we offer an ever-expanding suite of digital learning products and programs to support you in growing your brand’s conversation.
Who’s in Charge?
That’d be me, Abby Kerr, our Chief Voice Bureau Officer. More of my story on my personal About page, where you can also grab media shots and see a catalogue of my interviews and guests post from around the web.
Who else is in the Bureau?
For starters, here’s a bit about our core team.
We are a trusted coterie of writers and brand voice specialists who understand the online business market and bring a depth and breadth of experience to the table. I (Abby) hand-select each team member for their unique genius, integrity, personal flair, and work ethic.
Why We Exist
The Voice Bureau speaks to the need for a unified, whole person, whole business approach to brand development in the microbusiness-to-microbusiness community.
Too often we hear about entrepreneurs who have been frazzled, jaded, or burnt by a bad first (or second) brand development experience. They toggled between “one-woman or one-man show” creative pros in order to get their brand off the ground: one service provider for web copy, another for brand strategy, a third for web design. None of them communicating well with each other, all of them leading the client down slightly different paths. All this bouncing around and viewpoint-switching was exhausting and spendy.
Your Voice Bureau client experience? Bounce-free. Highly concierged. Holistic and nuanced to the ‘nth degree. Sans regrets.
Today’s web-savvy entrepreneurs are asking for a more unified approach to developing a brand voice and becoming a relevant and compelling part of the online conversation. They understand the paradox of brand strategy: brand development is both iterative (ongoing, evolving, neverending) and it needs to be sustainable. Or else nobody’s wowed — or moved.
We desire to help you serve more of your Right People with deepened insight into who they are and what makes them tick, astute brand development, expressive communication, meaningful web content, and conversion services that help make the sales process easier and inherently based in integrity.
What Matters to Us
We’re careful to promise only what we can deliver. No hot air. No frothy tumbler of promises stirred with a swizzle stick. We make full-hearted promises and we stand on them.
We are human beings and we act like it. You matter to us. Your vision matters. Your goals matter. We stand by you. Also, we stand your business goals and brand objectives next to each other to make sure one’s pinstriped shirt goes with the other’s pocket square. (Add a funky fedora and — BOOM!)
We love precision. As Mark Twain writes, “The difference between the almost right word & the right word is really a large matter — it’s the difference between the lightning bug and the lightning.” We’re the lightning. We articulate well, so you can understand well.
We want to be top dog in the realm of little boutique branding agencies. For now, we’re the ardent show puppy. Giving you our best with every project and thoughtful communiqué, to meet you with an actionable brand strategy that inspires you in your business all over again.
Your business is a snowflake, built on natural, wired-in systems that are measurable and analyzable, replete with artistry at every turn. No one-size-fits-all solutions for you by our hand. We solve complex web content strategy problems through a unified creative approach that addresses the whole business and the whole person. Our work for clients looks, feels, and sounds different every single time.
The web changes minute by minute. So do the people using it. We keep ourselves at pace with what’s happening now and next, so we can keep you at peace, knowing your content strategy is relevant. Our goal is always for you and your brand to be a sought-after participant in online conversations.
To us, it means being true to our own personality, spirit, or character, and showing you ways to be true to yours through our bespoke brand strategies. We want to be us in our business and we’ll let you be you in yours.
Who We Work With Well
The Voice Bureau’s clients are active, established microbusiness owners with existing online presences who use (or want to use) the web as their primary marketing platform.
We work best with clients who clearly know what problems they’re solving through their businesses. (Still figuring out your value proposition? Start here with our 5-part series on Brand Voice.)
Our clients most often self-identify as teachers and specialists, creative professionals, consultants or coaches, or designers and makers.
Where would you like to go now?
If our philosophies resonate with you, we highly recommend you take a look at an in-depth profile of the client with whom we most love to work. Is this you?