From Niche To Realm {Push Open the Doors}

Like I’m saying, just push the doors open.

It’s time to think bigger about your small creative business. Even if what you desire is a teeny, narrow, niche-y business, a tight, perfect bud of an enterprise. Realms are for micro businesses, too.

Size and scope of your biz aside, now’s the time to move from thinking about your niche to thinking about your realm.

It automatically feels like a stronger, more expansive, and more lucrative conversation, doesn’t it? {Keep that impression in mind; phraseologie is important. We’ll tuck that one away for later.}

When I started blogging as Abby Kerr Ink, the word ‘niche’ was getting ready to blow up and be appropriated by the “niche marketing” camp. That approach to building an online business has nothing to do with the nichification I was preaching {and still stand behind}. Once I realized who else was using the terminology, I was on a roll and had already been dubbed “The First Lady of Niche-y-ness” by my good friend David Crandall. So I kept using the word and a few colorful variations of it.

Watching my clients and readers wrestle with nichification and be released deeper into their own amazingness by it, I realized that we needed a different conversational space for this work we’re doing.

By the way, I want you to notice how I’m making this shift in my own business. In a couple of months {which is, like, an hour in internet time}, you’ll be thinking of me as the lady who talks about ruling your entrepreneurial realm, not as the lady who preaches nichification. Nichification will have become one of many tools I exhort you to use in building your realm, but it’ll no longer be the centerpiece of my teaching. I’m telling you this because I know there are shifts you’d like to make in your own business over the coming weeks and months and you have some trepidation over how you’re going to pull those off smoothly.

A ‘niche’ describes your self-defined slice of the market — the place in the entrepreneurial universe that only you can occupy.

By definition, a niche is a piece, a part, a nook.

A ‘realm’ assumes that you are the all. You are complete. Sovereign. Masterful. Arrived. Expansive and expressive.

I’m here for you when you’re ready to be about the business of ruling your realm.

Ruling your realm starts with building your business the right way for you from the foundation up. The right way for you is fully gorgeous in your idiosyncratic way, it’s sustainable according to the way you want to live in the world, and it’s absolutely addictive to your right people.

Ruling your realm is about making business decisions based on what’s right for you, nevermind what the trends dictate, what the experts tout, or what your peers are doing. It’s about feeling secure as the decision-maker in your business because you know where you want to steer your ship. It’s about letting go of small-minded thinking about what’s possible for you.

So how do we get out of the rah-rah and into actionable, I’m living this out reality?

It starts with you acknowledging that this is for you. {Have you checked out who I’m writing for and working with these days?}

Only you can decide if you want to rule your realm and build your dream business. Only you can make the choices that will create the strongest, most powerful brand and platform for you. Only you can up your addictability factor {or start the chain of events that leads to it}, one savvy move at a time.

If you decide that yes, you’re the one, then all you have to do is push the doors open.

I’m right here with you.

Next time, we’re talking specifics. What, exactly, do you need to start thinking about when you decide it’s time to start ruling your realm and taking your business from “going places” to gorgeous.

In the comments, I want to know: is this for you? Are you ready to rule your realm from the foundation up?

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